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Investor Checklist: Analyze Any Rental Deal

Comprehensive checklist for analyzing short-term rental and furnished property investment opportunities.

Jordan Solomon

Jordan Solomon

Author

about 1 year ago
13 min read

Investor Checklist: Analyze Any Rental Deal

Evaluating a short-term rental or furnished property investment requires systematic analysis across multiple dimensions—financials, operations, regulations, market dynamics, and physical condition. Missing a critical factor can turn a promising investment into a costly mistake.

This comprehensive checklist provides a framework for analyzing any rental deal, whether you're evaluating a turnkey STR, a corporate housing property, or a conversion opportunity.

Table of Contents

  1. Quick Summary
  2. Pre-Screening Checklist
  3. Financial Analysis Checklist
  4. Operational Due Diligence
  5. Regulatory and Legal Review
  6. Physical Property Inspection
  7. How This Affects Investors
  8. How This Affects Operators and Sellers
  9. Master Investment Checklist
  10. Worked Example: Deal Evaluation
  11. Common Mistakes to Avoid
  12. FAQ

Quick Summary

  • Pre-screen quickly on location, regulations, and asking price before deep analysis
  • Verify all revenue claims with platform statements, bank records, and occupancy calendars
  • Regulatory due diligence is non-negotiable—permits, zoning, and trend direction matter
  • Physical inspection should assess STR-specific factors like furnishing condition, not just structure
  • Total cash requirement includes down payment, closing, furnishing, startup reserves, and operating float

Pre-Screening Checklist

Quick Pass/Fail Criteria

Before investing analysis time, quickly assess:

PRE-SCREENING (5-10 Minutes)
LOCATION
In market you're willing to invest in?
Accessible for management (remote or local)?
Tourism/business demand drivers present?
REGULATIONS
STR permitted in this jurisdiction?
Any obvious red flags (pending bans, moratoriums)?
Permit transferable or new application required?
BASIC FINANCIALS
Asking price in range for market?
Claimed revenue reasonable for property type?
Cap rate appears achievable (rough calculation)?
PROPERTY TYPE
Matches your investment criteria?
Manageable size for your capacity?
No obvious deal-breakers (HOA ban, shared walls)?
DECISION: [ ] PASS - Continue analysis
FAIL - Move on

Red Flags That Kill Deals Immediately

  • STR explicitly prohibited by zoning or HOA
  • Active moratorium on new permits
  • Seller unable to provide revenue documentation
  • Property in flood zone without adequate insurance
  • Significant deferred maintenance visible
  • Title issues or liens

Financial Analysis Checklist

Revenue Verification

REVENUE VERIFICATION
DOCUMENTATION REQUIRED
12-24 months platform statements (Airbnb, VRBO)
Occupancy calendar for verification period
Bank statements showing deposits
Revenue breakdown by source (platform vs. direct)
Personal use days identified and excluded
REVENUE ANALYSIS
Gross Booking Revenue:$___________
Platform Fees Paid:$___________
Cleaning Fees Collected:$___________
Net Revenue to Owner:$___________
Occupancy Rate: ___%
Average Daily Rate:$___________
VERIFICATION CHECKS
Platform statements match bank deposits
Occupancy calendar supports claims
Seasonal patterns make sense
No unusual one-time spikes distorting average
Revenue trend (growing, flat, declining)

Expense Verification

EXPENSE VERIFICATION
DOCUMENTATION REQUIRED
Property tax bills (current year)
Insurance policy and premium
Utility bills (12 months)
HOA statements (if applicable)
Cleaning invoices/contracts
Property management agreement (if applicable)
Maintenance records and invoices
Software/tool subscriptions
EXPENSE ANALYSIS
Platform Fees:$___________
Cleaning:$___________
Supplies/Consumables:$___________
Property Taxes:$___________
Insurance:$___________
Utilities:$___________
HOA Fees:$___________
Lawn/Pool:$___________
Property Management:$___________
Other Fixed:$___________
Total Operating Expenses:$___________
Expense Ratio: ___%
VERIFICATION CHECKS
Insurance is STR-specific (not standard HO)
Cleaning costs reasonable for property size
Utilities normal for climate/size
No missing expense categories
Property management contract reviewed

Investment Metrics

INVESTMENT METRICS

Net Operating Income: $___________
Cap Rate: ___%
Target Cap Rate: ___%
Price Implied by Target Cap: $___________

FINANCING ANALYSIS
Down Payment (___%): $___________
Loan Amount: $___________
Interest Rate: ___%
Monthly P&I: $___________
Annual Debt Service: $___________

CASH FLOW
NOI: $___________
- Debt Service: $___________
= Annual Cash Flow: $___________

CASH REQUIRED
Down Payment: $___________
Closing Costs: $___________
Furnishing (if needed): $___________
Startup Reserves: $___________
Operating Float: $___________
Total Cash Required: $___________

RETURNS
Cash-on-Cash: ___%
DSCR: ___x

Operational Due Diligence

Current Operations Review

OPERATIONAL DUE DILIGENCE
LISTING QUALITY
Listing reviewed on all platforms
Photos professional quality
Description optimized
Reviews read (last 20+)
Review rating: ___/5
Response rate visible: ___%
Superhost/Premier status: [ ] Yes [ ] No
GUEST EXPERIENCE
Welcome guide reviewed
Check-in process documented
Local recommendations provided
Response time under 1 hour: [ ] Yes [ ] No
OPERATIONAL SYSTEMS
Pricing tool used: ___________
Channel manager: ___________
Property management software: ___________
Smart lock/keyless entry: [ ] Yes [ ] No
Noise monitoring: [ ] Yes [ ] No
VENDOR RELATIONSHIPS
Cleaning company/person identified
Cleaning quality verified
Backup cleaners available
Maintenance contacts documented
Handyman/contractor relationships
TRANSFERABILITY
Listing transferable (or new listing needed)?
Reviews transfer with listing?
Vendor relationships transferable?
Existing bookings transfer?

Guest Demand Assessment

GUEST DEMAND ANALYSIS
DEMAND DRIVERS
Tourism attractions identified
Business/corporate demand present
Events and seasonality mapped
Competitive landscape assessed
MARKET DATA
AirDNA Market Score: ___
Market Occupancy Average: ___%
Market ADR Average:$___________
Supply Growth Rate: ___%
Demand Growth Rate: ___%
COMPETITIVE POSITION
Number of comparable listings: ___
This property ranking (estimate): ___/___
Differentiation factors: ___________

Regulatory Compliance

REGULATORY CHECKLIST
CURRENT STATUS
STR permit/license exists: [ ] Yes [ ] No
Permit number: ___________
Permit expiration: ___________
Permit transferable: [ ] Yes [ ] No
Business license required/in place
Tax registration (occupancy tax)
ZONING VERIFICATION
Zoning designation: ___________
STR explicitly permitted: [ ] Yes [ ] No
Conditional use required: [ ] Yes [ ] No
Owner-occupancy required: [ ] Yes [ ] No
REGULATIONS RESEARCH
Local STR ordinance reviewed
Permit requirements understood
Operating restrictions identified:
Night caps: ___
Occupancy limits: ___
Parking requirements: ___
Noise ordinances: ___
Tax obligations identified
REGULATORY TREND
Recent regulatory changes (last 2 years)
Pending legislation or proposals
Political climate assessment
Enforcement activity level
HOA REVIEW (if applicable)
CC&Rs reviewed for STR language
STR explicitly permitted: [ ] Yes [ ] No
Minimum rental period: ___
Recent HOA actions on STR
LEGAL REVIEW
TITLE AND OWNERSHIP
Preliminary title report reviewed
No liens or encumbrances
Easements understood
Seller has clear ownership
CONTRACTS TO REVIEW
Property management agreement
Cleaning contracts
Vendor agreements
Pending bookings and obligations
DISCLOSURE REVIEW
Seller disclosure statement
Known material defects
Environmental concerns
Insurance claims history

Physical Property Inspection

Standard Inspection Items

PHYSICAL INSPECTION
STRUCTURAL
Foundation condition
Roof age and condition
HVAC system age and function
Plumbing condition
Electrical system (panel, wiring)
Windows and doors condition
Exterior condition (siding, paint)
MAJOR SYSTEMS
Water heater age/condition
Appliances working
Pool/spa equipment (if applicable)
Garage door/opener
Irrigation system
SAFETY
Smoke detectors
Carbon monoxide detectors
Fire extinguisher
Handrails and safety features
Pool fence (if applicable)

STR-Specific Inspection Items

STR-SPECIFIC INSPECTION
FURNISHINGS
Complete inventory received
Furniture condition assessed
Mattresses age/quality: ___________
Sofas/seating condition: ___________
Dining set condition: ___________
Estimated replacement needs: $___________
GUEST EXPERIENCE ITEMS
Kitchen fully equipped
Linens/towels quantity and quality
Entertainment (TV, streaming)
WiFi speed tested: ___ Mbps
Outdoor furniture (if applicable)
Decor and ambiance
AMENITIES VERIFICATION
Hot tub/pool functioning
Grill condition
Washer/dryer functioning
All amenities as advertised
WEAR AND TEAR
High-traffic area condition
Paint condition
Flooring condition
Bathroom condition
Kitchen condition

How This Affects Investors

This checklist serves as your protection:

Before Making Offers:

  • Complete pre-screening to avoid wasted effort
  • Preliminary financial analysis to establish offer range
  • Regulatory research to assess deal viability

During Due Diligence:

  • Systematic verification prevents surprises
  • Documentation supports negotiation
  • Identified issues inform contingencies

Before Closing:

  • All checklist items completed
  • No unresolved red flags
  • Clear path to profitable operation

A marketplace connecting sellers with investors provides structured access to properties with documentation supporting due diligence.

How This Affects Operators and Sellers

For Sellers:

  • Understanding buyer checklist helps prepare
  • Having documentation ready speeds process
  • Proactive disclosure builds trust
  • Well-documented properties sell faster

Preparation Tips:

  • Compile 24 months of financial records
  • Document all operating systems
  • Gather permit and regulatory documentation
  • Create comprehensive inventory
  • Address obvious maintenance items

Master Investment Checklist

MASTER INVESTMENT CHECKLIST
PRE-SCREENING
Location acceptable
Regulations allow STR
Price in range
Property type fits criteria
No immediate deal-killers
FINANCIAL ANALYSIS
Revenue Verification:
Platform statements (12-24 months)
Bank deposits matched
Occupancy calendar reviewed
Revenue trend analyzed
Expense Verification:
All expense categories documented
Insurance is STR-specific
Property taxes confirmed
Utilities reviewed
Investment Metrics:
NOI calculated
Cap rate acceptable: ___%
Cash-on-cash acceptable: ___%
DSCR adequate: ___x
OPERATIONAL DUE DILIGENCE
Listing quality reviewed
Reviews analyzed
Systems documented
Vendor relationships confirmed
Transferability assessed
Market demand verified
REGULATORY REVIEW
Permit status confirmed
Zoning verified
Local ordinance reviewed
Regulatory trend assessed
HOA compliance confirmed
PHYSICAL INSPECTION
Standard inspection completed
Major issues identified/addressed
STR-specific items inspected
Furnishing condition assessed
Replacement needs estimated
LEGAL REVIEW
Title clear
Contracts reviewed
Disclosures received
Insurance transferable
FINAL CHECKS
All contingencies satisfied
Financing approved
Insurance secured
Management plan in place
Transition timeline set
DECISION
PROCEED TO CLOSE
RENEGOTIATE (issues: ___________)
TERMINATE (reasons: ___________)

Worked Example: Deal Evaluation

Property Overview

  • 4BR/3BA house in Destin, FL
  • Asking price: $750,000
  • Operating as STR for 3 years
  • Seller claims $120,000 gross revenue

Pre-Screening (Pass)

  • Location: Destin vacation market (strong)
  • Regulations: STR permitted with license
  • Price: Reasonable for 4BR beachside
  • Type: Fits investment criteria

Financial Analysis

Revenue Verification:

  • Reviewed 24 months of Airbnb/VRBO statements
  • Platform revenue: $108,000 average
  • Direct bookings: $12,000 average
  • Total verified: $120,000 (matches claim)
  • Occupancy: 71%
  • ADR: $325

Expense Analysis:

CategoryDocumentedVerified
Platform fees$15,120Yes
Cleaning$14,400Yes (30 turnovers × $480)
Supplies$3,600Yes
Taxes$9,500County records
Insurance$5,200Policy verified (STR)
Utilities$6,400Bills reviewed
Lawn/Pool$4,200Invoices provided
Total$58,42049% ratio

Investment Metrics:

  • NOI: $120,000 - $58,420 = $61,580
  • Cap Rate: $61,580 / $750,000 = 8.2%
  • Down Payment (25%): $187,500
  • Debt Service: $44,800/year
  • Cash Flow: $16,780
  • Cash-on-Cash: 7.4% (on $226,500 total cash)

Regulatory Review

  • STR license in place, transferable
  • No pending regulatory changes
  • Beach community supportive of tourism
  • Risk assessment: Low

Physical Inspection Results

  • Structure: Good condition
  • Roof: 8 years old, good shape
  • HVAC: 5 years old, functioning
  • Furnishings: Good condition, some replacement needed
  • Estimated furnishing refresh: $8,000

Decision

  • Metrics meet criteria
  • Regulatory risk low
  • Property in good condition
  • Offer: $725,000 (accounting for furnishing needs)

Common Mistakes to Avoid

  1. Skipping pre-screening: Detailed analysis on every property wastes time. Pre-screen to focus efforts.

  2. Trusting seller financials without verification: Always verify with primary documents. Trust but verify.

  3. Ignoring regulatory trends: Current legality doesn't mean future legality. Research the direction.

  4. Overlooking operational complexity: Remote properties in different time zones add management burden.

  5. Underestimating transition challenges: New owners often see revenue dip. Budget for ramp-up period.

  6. Forgetting total cash requirement: Down payment is just the start. Factor all startup costs.

  7. Skipping STR-specific inspection items: Standard inspection misses furnishing condition and guest experience factors.

FAQ

How long should the due diligence period be for STR properties?

Request 30-45 days minimum. STR due diligence requires more verification than traditional properties—platform statements, regulatory research, and operational review take time.

What if the seller can't provide documentation?

Major red flag. No documentation means you can't verify claims. Either walk away or assume worst-case scenario and adjust offer significantly (50%+ discount to claimed revenue).

Should I hire an inspector who knows STRs?

Standard home inspectors cover structural issues. For STR-specific items (furnishing condition, guest experience factors), you can often assess yourself during walkthrough. Some markets have STR-specialized inspectors.

How do I verify a permit is transferable?

Contact the permit-issuing authority directly. Ask specifically if the permit transfers with property sale and what (if any) requirements apply to new owners.

What's a reasonable furnishing replacement budget?

Expect to refresh 20-30% of furnishings when acquiring an operating property. Budget $5,000-15,000 for typical homes, focusing on mattresses, high-traffic furniture, and worn items.

How do I assess regulatory risk when laws are unclear?

Research recent history: any enforcement actions, news articles, city council discussions, pending proposals. Talk to local STR operators. When in doubt, assume stricter regulations are coming.

Should I complete the checklist for every property?

Complete pre-screening for every property. Complete full checklist only for properties that pass pre-screening and are under serious consideration. This preserves your time.

What's the most commonly missed item on this checklist?

Insurance verification. Many sellers have inadequate coverage, and buyers assume existing insurance is sufficient. Always verify that coverage is STR-specific and adequate.


Looking for investment-ready properties with documentation? Browse listings on a marketplace connecting sellers with serious investors, or list your property to reach qualified buyers.

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Consult a professional for your specific situation.

Jordan Solomon

Jordan Solomon

Published about 1 year ago

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